I help display suppliers and their CPG customers close the knowledge gap-
— so display programs move faster, smoother, and more profitably for both sides.
Most CPG Brands Manage Pre-Packed Display Programs Without a Display Specialist.
Here’s What That Costs Everyone.
• Missed launch windows
• Delayed arrival to customers
• Budget overruns from late-stage changes
• Strained relationships between brands and suppliers
• Institutional knowledge that walks out the door
Tom Kobayashi
I’ve spent 20 years on both sides of the POP display business — as a supplier at Westrock and as a brand-side display manager at Nestle USA, where I launched and managed 500+ programs across multiple divisions. That rare dual perspective means I understand exactly where the breakdowns happen between CPG brands and their suppliers — and how to fix them before they cost you time, money, and momentum.
How I Can Help
For POP Display Suppliers
Your CPG clients want great displays at a price that works. But when they lack the internal expertise to provide clear direction, timelines slip, revisions pile up, and your team ends up managing their process on top of your own. I work with your CPG customers to close that knowledge gap — so you get better inputs, fewer surprises, and programs that actually ship on time.
For CPG Brands & Sales Teams
Display programs are complex, cross-functional, and chronically under-owned. With 20 years of specialized display management experience, I move your programs from concept to shelf faster and more profitably.
For Creative & Marketing Agencies
Creative development stalls when the CPG side can’t provide timely assets, clear approvals, or actionable direction. I bridge the gap between your agency and your CPG client — ensuring you get the right dielines, packaging artwork, and stakeholder sign-offs when you need them, not weeks later.
Services
Pre-packed POP display development is more complex than most CPG organizations realize — crossing packaging, brand, sales, finance, supply chain, and procurement. Here’s how I help:
First-Time POP
Display Guidance
Step-by-step support from
development through launch.
Scaling Your CPG Display Business Infrastructure
Ensure you’re building infrastructure appropriate to your business’s needs.
General Display
Business Overview
Development, program types and their role in CPG brands & retailer customers.
Bridging CPG & Display
Supplier Workflows
Minimize friction and increase speed to market through process-based solutions.
End-to-End Display
Business Optimization
Uncover opportunities, increase efficiency, find cost savings, and improve profitability.
An extra set of helping hands for your current display business.
Displays Shouldn’t
Be This Hard.
Whether you’re a display supplier whose CPG clients keep missing deadlines, a brand or sales team stuck in development loops, or an organization that just lost its institutional knowledge when someone left — I can help.
Schedule a complimentary 30-minute consultation. Let’s figure out where things are breaking down and what it would take to fix them.