Helping Bridge Gaps Between Display Suppliers & CPG Brands
Helping CPG Brands Develop, Launch & Manage Corrugated POP Displays
Helping CPG Brands Develop, Launch & Manage Corrugated POP Displays
Display Support & Guidance for Start-Up CPGs to Established Brands
Display Support & Guidance for Start-Up CPGs to Established Brands
Facing Challenges Getting POP Display Programs to Market?
Facing Challenges Getting Display Programs to Market?
Missed launch windows, damaged customer relationships.
Budget overruns and delays from late-stage changes.
Increased confusion and time lost across functional teams.
Strained relationships across CPG brands, suppliers, and retail customers.
Strained credibility between the corporate office, factories & co-mans.
Institutional knowledge gained, is lost due to turnover.
Missed launch windows, damaged customer relationships.
Budget overruns and delays from late-stage changes.
Increased confusion and time lost across functional teams.
Strained relationships across CPG brands, suppliers, and retail customers.
Strained credibility between the corporate office and factories.
Institutional knowledge gained, ends up walking out the door.
Common Pain Points
Missed launch windows, damaged customer relationships.
Budget overruns and delays from late-stage changes.
Increased confusion and time lost across functional teams.
Strained relationships across CPG brands, suppliers, and retail customers.
Strained credibility between the corporate office, factories & co-mans.
Institutional knowledge gained, inevitably lost due to turnover.
Here’s what’s at stake:
Missed launch windows, damaged customer relationships.
Budget overruns from late-stage changes.
Increased confusion across functional teams.
Strained relationships between CPG brands, suppliers & retail customers.
Strained credibility between corporate office and factories.
Institutional knowledge gained, ends up walking out the door.
Common Pain Points
I’ve spent 20 years on both sides of the POP display business — as a display supplier and a CPG brand display customer. My dual perspective is what enables me to develop programs faster, meet profit hurdles, and deliver on time.
During my 18 years managing displays for Nestle USA, Ferrara Candy Co and Ferrero USA, I developed and launched more than 500 programs across multiple categories, generating over $450M in NPS.
Prior to working for Nestle USA, I worked for Westrock, where I led the Creative Services Team supporting the Nestle USA account and new business development.
Having experience on both sides, I understand exactly where the breakdowns happen between CPG brands and their suppliers — and how to fix them before they cost you time, money, and momentum.
Tom Kobayashi
Principal Consultant
I understand exactly where the breakdowns happen between CPG brands and their suppliers — and how to fix them before they cost you time, money, and momentum.
I've spent 20 years on both sides of the POP display business — display supplier and CPG brand. My dual perspective is what enables me to develop programs faster, meet profit hurdles, and deliver on time.
During my 18-year tenure at Nestle USA, Ferrara Candy Co and Ferrero USA, I launched and managed more than 500 programs across multiple categories that brought in over $450M in NPS.
About
Principal Consultant
Tom Kobayashi
Services
Services
Pre-packed POP display development is a complex undertaking. Whether you're a display supplier, CPG Brand, or creative agency – I help you navigate the complex web of interdependencies across multiple functional teams and related suppliers.
Pre-packed POP display development is a complex undertaking. Whether you're a display supplier, CPG Brand, or creative agency – I help you navigate the complex web of interdependencies across multiple functional teams and related suppliers.
If your need or situation is not described above, please send your requirements.
Pre-packed POP display development is a complex undertaking. Whether you're a display supplier, CPG Brand, or creative agency – I help you navigate the complex web of interdependencies across multiple functional teams and related suppliers.
Providing Support For:
CPG Brands & Sales Teams
Providing great displays at a prices that work is challenging when CPG customers lack the internal expertise to provide clear direction. I work with their key stakeholders to close those knowledge gaps — yielding better inputs, fewer surprises, and on-time deliveries.
Display programs are complex, cross-functional, and chronically under-owned. With 18 years of CPG Brand display management experience, I move your programs from concept to retail faster and more profitably.
Providing great displays at a prices that work is challenging when CPG customers lack the internal expertise to provide clear direction. I work with their key stakeholders to close those knowledge gaps — yielding better inputs, fewer surprises, and on-time deliveries.
POP Display Suppliers
Providing great displays at a prices that work is challenging when CPG customers lack the internal expertise to provide clear direction. I work with their key stakeholders to close those knowledge gaps — yielding better inputs, fewer surprises, and on-time deliveries.
Creative & Marketing Agencies
I bridge the gaps between your team, your CPG client and their display supplier — ensuring you get the right dielines, packaging artwork, and art release approvals a timely manner. I can ensure your artwork is optimized to structural dielines and print processses.
Bridge the gaps between your team, your CPG client and their display supplier — ensuring you get the right dielines, packaging artwork, and art release approvals a timely manner. I ensure your artwork is optimized to structural dielines and print processes.
Display programs are complex, cross-functional, and chronically under-owned. With 18 years of CPG Brand display management experience, I move your programs from concept to retail faster and more profitably.
Ready to Get Your Displays to Market Faster, Easier, and More Profitably?
Whether you’re a display supplier with challenging customers or a Marketing or Sales team stuck in development loops, or an organization that just lost its institutional knowledge due to turnover — I can help.
Not sure where to start? A free 30-minute conversation is all it takes to get clarity on where you are and where you're headed.